Checks and Balances

Several years ago when I first transitioned to digital photography I joined several online forums and educational sites. At the time, it was a way to put my work out there and get unbiased feedback. Betterphoto.com was one of my favorite sites. When I first joined it was a relatively new site with a – compared to now – small community of photographers at all levels of expertise. It was here that I met a group of women who have changed my life both as an artist and person and who I consider some of my best friends in the world.

Today that group is known as The Pixel Chicks. Either by luck or destiny or whatever your belief system is – it’s a beautiful thing that we all found each other just as we were all starting our own businesses. Starting your own business is an exhilarating but daunting task for anyone. In the art field, it can be even more daunting because unlike many other professions where price tags and service fees are clear cut and established, in photography there is a wide range in pricing and services. In addition to that, there is branding, establishing a definable style, understanding who your target market is and deciding what equipment best fits your needs and budget. And once you’ve figured all of that out (and this can take years), then there is dealing with actual clients. This is maybe the most daunting task of all because no matter how prepared you think you are there is always that client that will ask you something for which you have no answer, test your boundaries and flexibility as an artist and challenge your knowledge as a business owner.

This year marks my fourth year in business. The last three years have been some of the most exciting and challenging of my life, but I know for a fact that I wouldn’t be where I am today without the support, advice and friendship of The Pixel Chicks. They have held my hand through rough times, advised me on dealing with tough issues, helped me through new technical challenges, and served as my checks and balances….which is good since I’m a girl who tends to run by emotion more often than I’d like to admit.

I’m excited for the renewal of our blog and an opportunity to share some of the goodness this group has given me to other new photographers. If you’re looking for a place of friendship, a place to find tips and advice, win a few goodies along the way, or just share a smile, then you’ve come to the right place.

Welcome to The Pixel Chicks Blog!

- Laura :)